Candy Kittens founders invest £ 750,000 in plastic-free gum
Available nationwide through Waitrose, Morrisons and The Co-op retailers, Nuud is plant-based, plastic-free, and biodegradable – instead of plastic, they use chewable tree sap and sustainably harvested natural ingredients. .
Founder Keir Carnie took the mark on BBC TV show Dragons’ Lair in an attempt to secure investment earlier this year, but failed to sway the assembled Dragons to his cause.
“Better than a dragon”
Commenting on Tuckshop London’s involvement, Carnie said: âGlad to have partnered up with Ed and Jamie – and a kitten is better than a dragon every day. It’s a huge opportunity to be able to learn from their success.
âThis partnership will accelerate the growth of the company and our ability to permanently solve the gum plastic problem. “
Laing and Williams have championed plant-based and sustainable confectionery since the launch of Candy Kittens in 2014. The duo have been impressed with the strength of the Nuud brand and its ‘Chew Plants Not Plastic’ campaign proposition, as well as the quality. of the product.
“Who knew chewing gum contained as much plastic as a straw?” ” Williams said. âJamie and I were blown away by Keir and the company – a brand that is tackling one of confectionery’s biggest environmental issues, with a product that tastes great and looks great. “
The investment is the first for Williams and Laing through their latest venture, Tuckshop London – an investment firm founded alongside industry partner Katjes – created to support the next generation of entrepreneurs in the food and beverage industry. drinks.
âWe’ve learned a lot over the past 10 years and are proud to give a helping hand to young brands on a mission to disrupt the ugly incumbents who dominate this old-fashioned industry. “Laing added.
Meanwhile, the McCain Foods frozen potato processor has acquired a minority stake in Irish plant-based food company Strong Rootsin a deal worth $ 55million (Â£ 41.5million).