Fast Growing Functional Chewing Gum Brand Launches New Candy – Retail Times



BLOCKHEAD, the functional chewing gum brand, has unveiled its latest product innovation – strawberry flavored functional prebiotic candies with BCAAs and just 36 kcal. This latest launch is part of the brand’s unwavering commitment to creating exciting new products that are making a difference in people’s lives and driving sales in the gum and sugar confectionery categories.

Unveiled at the Lunch Show (September 23-24, 2021), the fast growing brand showcases its exciting new functional candies alongside its existing line of functional gums and mints which includes energy gum, CBD gum, white gum, gum vitamins and Calm mints. Functional sweets are hotly advertised as the next big thing, with customers willing to pay more for functional perks. As an innovator and pioneer in the functional confectionery category, BLOCKHEAD is truly the brand to watch and a must-have line for retailers and operators looking to increase sales.

Introducing new prebiotic strawberry flavored candies

New to the market, BLOCKHEAD Performance Sweets contain prebiotics and protein building blocks known as Branched Chain Amino Acids (BCCA) and are designed for people on the go. They combine a prebiotic sugar with BCCA to fuel the body, gut and mind. BLOCKHEAD candies are an incredible delivery mechanism, and the active ingredients are delivered directly to the gut.

They’re also good for your teeth and non-cariogenic, which means they don’t cause cavities. Only 36 calories per packet, the candies are sugar-free, non-GMO, gluten-free and vegan. Case size 12 x 7 pc. RRP £ 1.75 per pack.

Danny Lowe, Founder and Director of BLOCKHEAD, says: “Just like chewing gum, there has been little innovation in functional candy, but everything is about to change with the launch of our new prebiotic candies. strawberry flavored. Our mission at BLOCKHEAD is to help people achieve success by helping them get in the right physical or mental state for a given task while inspiring them to make the most of life and give the best of themselves – same. By continuously focusing on the consumer and meeting their needs, we have created a functional toolkit of products that supports the ever-changing demands of modern life.

He keeps on; “Functional confectionery is set to explode in the UK and around the world. The global prebiotics market size was estimated at $ 4.45 billion in 2019 and is expected to reach $ 4.93 billion in 2020. During the pandemic, as people focused more on health and wellness, we We have seen increased sales at many of our resellers including supermarkets, department stores, health food stores, travel centers, forecourt and online. There is now a huge untapped opportunity for more retailers and out-of-home operators to take advantage of our increased brand awareness and strong consumer demand by making our products available in more outlets nationwide. “

The BLOCKHEAD range also includes:

ENERGY GUM. The fast-acting peppermint chewing gum with caffeine is quickly absorbed when you chew, so you’ll be ready to take on the universe in five minutes flat. Case size 12 x 7 pc. RRP £ 1.75 per pack.

CBD GUM. Peppermint gum with 3 mg of high quality CBD per piece. Absorbed as you chew to inspire soothing calm and encourage recovery. Case size 12 x 7 pc. RRP £ 3.00 per pack.

WHITE GUM. Fresh mint chewing gum with activated charcoal and baking soda to help you feel fresh and confident, so you’re ready to shine in any situation. Case size 12 x 7 pc. RRP £ 1.75 per pack.

VITAMIN GUM. 100% RDA of Vitamins D, C, B6 & A per 2 pieces supercharged with the essential vitamins you need, so you’ll be ready to perform at your best. Case size 12 x 7 pc. RRP £ 1.75 per pack.

CALM MINT. Mints with soothing herbal extracts designed to help you unwind into a deeper sleep, so you’re rested and ready to face tomorrow. Case size 12 x 7 pc. RRP £ 1.75 per pack.

“Whether your customers want to wake up, cool off, relax, recover or revitalize, we have a candy, gum or mint to help them do just that,” says Danny. “You only have to look at how the energy drink market has exploded in the UK to understand the scale of the opportunity for functional confectionery. Our products provide a fantastic on-the-go delivery mechanism for functional benefits and consumers love them. ”

Designed with convenience in mind, all products in the range are available in a convenient on-the-go format. Resealable pouches are also water resistant, so they’re perfect for taking anywhere you go and being ready for all day long.

All BLOCKHEAD products are sugar free, GMO free, gluten free and vegan.

A selection of high impact merchandising and display solutions have been developed for out-of-home operators to maximize impulse sales, including point-of-sale, bespoke parasitic units and in-store promotional items. Pouches can also be hung on hooks or clip-on bands to facilitate additional placement and to increase visibility and sales at the checkout point or other prime locations.

All resellers will benefit from our tremendous marketing investment throughout 2021 and next year, including OOH advertising, still on social media and digital campaigns, event sponsorships, sampling, in-store advertising. press and exciting competitions.

The range is available from major wholesalers including Booker, Tropicana Wholesale and CLF.

For more information on BLOCKHEAD sales or to become a wholesaler or reseller, please visit or contact Nick Phipps, Sales Manager, BLOCKHEAD on 07535 255 881 or email [email protected] .

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