Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2021-2027 – EcoChunk



Global Mouth Sanitizers Market was valued at $ 10.8 billion in 2020 and is expected to reach $ 16.3 billion by 2027 at a CAGR of 5.2% from 2020-2027.

Oral deodorants are mainly used for oral hygiene to prevent or reduce mouth odor. Different types of mouth fresheners are available in the market in terms of flavor, taste, etc. They are also available in sugar-free form. The increase in demand for mouth deodorants encourages market players to introduce various variations of the product with different flavors like mint, fruit, menthol, herbs and spices. Oral deodorants are more popular among the young and adult population across the world.

The increased awareness of oral care among the young and adult population across the world is the major driving factor for the global mouth freshener market. In addition, increased consumption of tobacco products, smoking and alcohol leads to oral problems such as bad odor and stained teeth. These strongly influence the driving factors impacting the global mouth fresheners market throughout the forecast period. In addition, the increased sales of these products are also expected to accelerate the demand for mouth refreshing products in the near future.

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Major manufacturers of mouth fresheners offer sugar free mouth fresheners which are popular among health conscious people which is expected to increase product sales. Also, increasing adoption of different strategies such as media advertising and celebrity endorsement is fueling the growth of the market.

Strict rules and regulations regarding various types of oral deodorants like gums which may hamper the growth of the global oral deodorants market throughout the forecast period. For example, the sale of chewing gum is prohibited in Singapore unless it is prescribed by doctors or brought in by a licensed pharmacist.

Market segmentation

The global mouth freshener market is segmented into types such as spray, gum, mints, and others, by category such as sugar free and conventional. Further, the market is segmented into distribution channels such as online stores and retail stores.

Regional analysis

The global mouth freshener market is segmented into five regions such as North America, Latin America, Europe, Asia-Pacific, Middle East, and Africa.

The North America region held the main market share in 2020 and is expected to experience significant growth in the near future. In this region, the United States accounts for the majority of the market share and is expected to register the highest CAGR during the forecast period, due to strong product demand and alcohol and tobacco consumption.

Key players

Johnson & Johnson, Cadbury Trebor Basset, Dabur Binaca, Midas Care, Haribo GmbH & co., Lotte, Perfetti Van Melle, Kraft Foods Inc, The Hershey Company, Mars, etc.

Market taxonomy

By type

  • Spray
  • Gum
  • Mint candies
  • Others

By category

By distribution channel

  • Online stores
  • Retail stores

By region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

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