Parents have warned of the TikTok ‘Huggy Wuggy’ craze in schools, urging them to take the ‘last breath’
Parents across Britain are being warned to stop their children from watching terrifying videos on TikTok of a creepy killer teddy bear named ‘Huggy Wuggy’.
The warning comes after Dorset Police reported first year children were seen playing the actions of the razor toothed bear in the school playground.
In the TikTok videos, the blue bear-like character sings about “hugging and killing” and urges viewers to “take their last breath.”
It’s been compared to the Killer Clown craze, which swept the country a few years ago.
Police have issued a warning to parents about a character called ‘Huggy Wuggy’ (pictured), who may seem friendly but sings ‘hug and kill’ in videos seen by children as young as six
The Razor-Toothed Bear first appeared as a major antagonist in the 2021 horror video game Poppy Playtime
The ‘killer clown’ craze spread across the UK in 2016, where pranksters or criminals dressed as clowns try to scare innocent bystanders
Children are said to be traumatized by the TikTok videos, which started out as a puzzle game in which the villainous Huggy stalks gamers in a toy factory.
The puzzle game can also be found on YouTube as well as Roblox, but has no age restriction, which means the content is unscreened.
Chris Conroy, Cyber Protection Manager for Dorset Police, said: ‘There are videos people have made, songs people have made, and it’s popping up all over YouTube and Tik Tok using this imagery quite graphic of this bear-like character with sharp teeth.
“It’s based on jumping scares and things that you definitely wouldn’t want kids to be exposed to.
“If you were to use even YouTube for kids, for example, that might pass because there’s nothing overtly sinister about a video’s name.”
A head teacher says she has seen young children ‘hug and whisper nasty things to each other’ and encourages parents to be vigilant about what their children are watching (stock photo)
A chilling line says “I could hug you here forever, until you take your last breaths together.”
He continues “My teeth sharp and ready, within reach, yeah they’re deadly.”
The blue bear also urges people to “lean in for a spine-breaking hug.”
Rhia Fearn, mum-of-two, said she initially thought the bear was harmless when her five-year-old son asked her about its name.
The 35-year-old, from Etwall, Derbyshire, said: “I was asking him about whether he was a good guy, and he was adamant ‘no, he’s a bad guy and he kills people’.
“It was really contradictory for me because I thought ‘that can’t be true – his name is Huggy Wuggy’.
“He said the kids at school were talking about it and one of his friends was watching him.
“He told me that Huggy Wuggy kills everyone he meets and he’s not nice, he’s a bad guy and he’s very bad.
“I believe it’s accessible on Youtube and it’s really creepy that this Huggy Wuggy slipped under my radar as a parent and infiltrated my child’s mind without me even realizing it.”
“It’s really scary because a lot of parents will be oblivious to this level of violence that our children are exposed to.”
The character Momo (pictured) scared young school children when it went viral in 2019. The Momo Challenge reported that children and teenagers were tricked into performing a series of dangerous tasks by Momo.
In 2019 a viral ‘Momo challenge’ led to warnings that children were being encouraged to commit suicide or commit violent acts after receiving messages on the WhatsApp messaging service from users with a profile picture of a distorted image of a woman with bulging eyes.
Although charities like the Samaritans and the NSPCC have dismissed the allegations as a malicious hoax, saying that although there is no evidence that the Momo challenge itself caused any harm.
Although the ensuing media hysteria may have endangered vulnerable people by encouraging them to think about self-harm.
Justine Brown, principal of Deal Parochial Church of England Primary School in Walmer, Kent, also warned parents to remain vigilant.
She said: “We see children recreating play on the playground by hugging and whispering nasty things.
“He’s a very deceptive character, because hugs should be seen as kind and loving, and because of his cute name, he can infiltrate firewalls and filters.”
“Please be vigilant about what your children watch.”
Dorset Police said: ‘The blue bear-like figure has long arms and rows of razor-sharp teeth.
‘Set in an abandoned toy factory, Huggy is a game villain who stalks players since the vents are inaccessible places.
Videos of the game are available on YouTube, with other Huggy-dedicated clips in the songs.
“One song includes the lyrics ‘I could kiss you here forever, until you breathe your last breath together.